Title of Work
Building a storybrand: How St. Catherine University tells the MBA story.
Document Type
Presentation
Publication/Presentation Date
2018
Conference Name
American Marketing Association Symposium for the Marketing of Higher Education
Recommended Citation
Wieser, Michelle; Fittipaldi, D.; and Thomas, M., "Building a storybrand: How St. Catherine University tells the MBA story." (2018). Business Administration Faculty Scholarship. 13.
https://sophia.stkate.edu/business_fac/13
COinS