Title of Work
Laceluxe: Luxury Lingerie Pursuit
"This business case on Laceluxe, a direct-to-consumer luxury lingerie company, deals with two broad concerns: local manufacturing of specialty products, and sales and marketing for a profitable business. The materials are imported from Italy, France, and Spain. Laceluxe values transparency and sustainability and has implemented sustainability strategies. Laceluxe established a viable local contact with experience in ready-to-wear athletic apparel that could provide full package product (FPP)."--Bloomsbury Publishing.
Pasricha, Anupama and Ortley, Bailey, "Laceluxe: Luxury Lingerie Pursuit" (2021). Fashion Design and Merchandising Faculty Scholarship. 44.