Document Type
Article
Editor
M. Welch & S. Fischbach
Publication/Presentation Date
2018
Journal Title
The 42nd annual marketing educators' association conference 2018 annual conference proceedings
First Page
176
Last Page
181
Recommended Citation
Rand, Sarah; Nelsen, J.; Kotz, P.; and Henderson, M., "Making the intangibles count: The meaning of value in higher education today." (2018). Business Administration Faculty Scholarship. 2.
https://sophia.stkate.edu/business_fac/2
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