Document Type
Article
Publication/Presentation Date
Spring 4-10-2020
City of Publication or Presentation
Virtual
Conference Name
Marketing Educators' Association Spring 2020 Conference
Conference Location
Virtual
Abstract
The purpose of this paper is to discuss the rationale and process of creating a new course focused on business sustainability in the University’s Department of Business Administration. Currently, the University offers just one business sustainability course, delivered once every two years as a January study-abroad course in Chile. While an outstanding experience, a limited number of students can take advantage of the opportunity. After identifying this gap in our business programs, we created a stand-alone course that focuses on business sustainability. This paper addresses the following questions: What is the business case for adding the course? What should the learning goals and outcomes be? After an extensive review of business needs and existing program offerings, the authors created a new course: BUSI 2000: Sustainability through a Business Lens. The course framework includes: developing an understanding of business ethics and Corporate Social Responsibility (CSR) focusing on social justice; exploring the triple bottom line framework (TBL); gaining a deeper understanding of business sustainability through experiential learning; and understanding the connect
Link to URL of accompanying or supplemental material
https://stkate.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=04df36c1-4c19-4a34-9525- abb30168c0d1
Recommended Citation
Nelsen, J., Rand, S., & Henderson, M. (2020, Spring). Sustainability in business: Developing an undergraduate business course. 2020 Proceedings of the Marketing Educators' Association Spring Conference. Virtual. https://02c199ac-ae5c-4888-b5d5-3be70a2f4588.filesusr.com/ugd/bbeef8_83b72c6801434982a755952043ebbe45.pdf
Included in
Business Administration, Management, and Operations Commons, Business Law, Public Responsibility, and Ethics Commons, Curriculum and Instruction Commons, Operations and Supply Chain Management Commons, Organizational Behavior and Theory Commons, Scholarship of Teaching and Learning Commons