Document Type
Article
Publication/Presentation Date
Spring 4-9-2021
City of Publication or Presentation
Virtual
Conference Name
Marketing Educators' Association Spring 2021 Conference
Conference Location
Virtual
Abstract
Two faculty and one undergraduate student embarked on an applied learning experience to determine the feasibility of starting a free professional clothing shop for University students called Katie's Closet. All aspects of conceptualizing and testing the Katie's Closet pop-up-store concept began from a feasibility study. With the support of faculty mentors, the undergraduate student researched, analyzed, and executed the project. The action research project started with informational interviews and a focus group for gathering qualitative data on the student population's needs. These findings led to more research to explore potential collaborative partnerships with other University departments. Competitive benchmarking also supported developing the entrepreneurial project concept and offered insightful information to help with the start-up. The data provided the foundational knowledge to create and market a Katie's Closet pop-up store on campus. This article is a collaborative effort written by both the undergraduate student intern and her faculty mentors.
Link to URL of accompanying or supplemental material
https://02c199ac-ae5c-4888-b5d5-3be70a2f4588.filesusr.com/ugd/bf6402_6e352adf56af4460a252683441663a1f.pdf
Recommended Citation
Nelsen, J., Henderson, M. & Yang, P.K. (2021). Katie’s Closet: An On-campus Experiential Learning Project. Marketing Educators' Association Conference. Virtual. https://02c199ac-ae5c-4888-b5d5-3be70a2f4588.filesusr.com/ugd/bf6402_6e352adf56af4460a252683441663a1f.pdf
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Entrepreneurial and Small Business Operations Commons, Scholarship of Teaching and Learning Commons