Power in Story: A Content Analysis of Fair Trade Language

Name of Award

Faculty Research & Scholarly Activities Grant

Date Awarded



Apparel, Merchandising and Design

Project Description

Anupama Pasricha, Associate Professor of Apparel, Merchandising and Design, received a $7,500 Faculty Research & Scholarly Activities Grant to investigate the current state of the fair trade narrative and its potential role in the future growth of the fair trade movement. Through a content analysis of the marketing and communications of fair trade clothing companies, the messages of the companies will be assessed about the nature of fair trade. Best practices will be identified and opportunities for clear communication will be highlighted.

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